Using the new packaging selector, customers can filter Colpac’s entire stock range based on attributes such as sustainability, usage or shelf-life. Once requirements are selected, all options that meet exact needs will be conveniently displayed. For example, customers could select recyclable, FSC®, and microwave to see the packaging that meets these criteria.
Alternatively, customers can find products through a range of categories, including sandwich packaging, chilled food packaging or hot food-to-go packaging. To help narrow the choices available, visitors can also filter products at sub-category level, based on product attributes. The focused product pages include an overview and an intuitive comparison table enabling customers to compare shapes and sizes as part of the selection process. These pages also feature alternative product suggestions, resources and case studies, to provide additional information for the user.
The case studies illustrate Colpac’s bespoke food packaging solutions, showcasing the company’s innovative product functionality and creative print designs. “We are thrilled to launch our new website to support our customers. Its design brings together our offering beautifully, and the enhanced functionality makes finding the right packaging easier than ever,” said Kate Berry, Colpac’s head of marketing & product. Sustainability legislation and circularity have always been central to Colpac’s ethos and the website showcases sustainable food packaging and the company’s wider commitment to business as a force for good. To aid consumer understanding of how to dispose of food packaging, visitors can access clear recycling information via product pages.
Visit www.colpacpackaging.com.