It follows a succession of SpudBros Express openings in London, Liverpool, Sheffield and Portsmouth, alongside EG On The Move concessions in Blackburn, Wakefield, Barnstaple and Newcastle, which marked the brand’s first dedicated move into roadside and forecourt retail. Designed to serve the millions of customers stopping at forecourts every week, the expansion reflects growing demand for fast, affordable and high-quality food on the go.

The Wyberton opening is one of 15 new locations confirmed for this year, signalling a major new phase for the business. 

Purpose-built for high-footfall, convenience-led environments, the SpudBros Express concept has been designed to deliver fresh, fully loaded jacket potatoes in minutes, without compromising on quality, flavour or portion size. Developed to cater to every part of the day, the recent introduction of a breakfast menu reflects this. 

Each location serves the brand’s cult-favourite menu items, from the Tram Classic loaded with garlic butter, the signature three-cheese mix, beans, crispy onions and world-famous tram sauce, to the Spudfather topped with chilli con carne, tuna coleslaw and bolognese, alongside the build-your-own option.

Jacob Nelson, co-founder of SpudBros, said: “We’re really excited to be opening in Wyberton and bringing SpudBros Express to Lincolnshire. Whether you're commuting, travelling along the A17 or heading to the coast, you’ll now be able to grab one of our loaded spuds in minutes. The support we’ve had from communities across the UK has been incredible and we can’t wait to welcome the people of Lincolnshire through the doors.”

Bertrand Peyrat, CEO of Taster, continued: “SpudBros has built a loyal following by combining a simple, high-quality product with a genuine connection to its audience. Wyberton is another important milestone in our national expansion strategy with EG On The Move, helping us bring the brand to more communities across the UK. Together, we’re creating a modern roadside food experience that delivers quality, convenience and consistency for customers wherever they’re travelling.”

The new Wyberton site is located at The Quadrant, Coney Way, Boston, Lincolnshire, open seven days a week.